Does this subject ever come up in your marketing meetings?

"We need to REACH our athletic community in a manner that speaks directly to them as individuals. It's not enough to send email blasts with news and information. Season ticketholders, donors, sponsors get literarily hundreds of emails daily, they want to receive messages that are relevant to what they care about, not necessarily just want our program wants to tell them. Marketing is about information, the more information we have on our customers, the better we can market to them."

Scoutware is a web based program that empowers you to communicate easily and effectively with every person who impacts your department. You've made a big investment in your web site and other collateral materials. However, your web site just sits there until you drive someone to it. Scoutware can help leverage that investment by taking those images articles and graphics and putting them directly in the hands of your most important contactsÖand then sending them to your site for more information.

You also have an extremely large database and youíd like to get messages out in a timely fashion. Email security and deliverability is extremely important when sending emails and you would like to know how many people are looking at your messages. Sending an email through your university system or your ticketing software often arrives only in text, is often read as spam, and you want your key people to know just how much you would like them to attend your events.

Is it possible for you to utilize a system that can accomplish your goals? Absolutely.

At Scoutware, our communication management system is designed to do just that. You can access your current database and send personal emails to thousands of people with impressive graphics. You can sort and prioritize each mailing so your contacts only receive correspondence that relates to them. You can also send emails from your athletic director or coaches to your lists and keep a complete record of everything sent and track whether they opened it or clicked on the links you provided for them.

WITH SCOUTWARE IT'S EASY TO:

		Drive the right people to your web site
		Generate interest with on-line questionnaires
		Reach out to alumni
		Stay in touch with former players
		Send timely e-newsletters
		Ghost write a personal note from the head coach
		Leverage summer camp lists

KEY SCOUTWARE BENEFITS

		IMPRESS. Showcase every aspect of your program with superior visuals that literally jump from the screen. Your email will look great whether it is opened on the desk or on the go - Scoutware visuals are always presented in the best possible format.
		BE RECOGNIZED. Easy to ghost-write correspondence on behalf of your athletic director, top coaches and board members from anyone on your staff. Leverage the influence and recognition of coaches on staff to introduce and establish working points of contact.
		CONSISTENT BRANDING. Insure that your logo treatments, colors and key messages are consistent across all your communications.
		COMPELLING CONTENT. Easily create custom templates to leverage key articles, success stories, e-newsletters, and drive key people to your web site. Scoutware makes it easy to distribute content that is both timely and relevant. Deliver the news today - while it is still news!
		GET DELIVERED. Scoutware is an accredited email service provider. As a recognized legitimate sender, Scoutware is your best option to bypass the ISP spam filters that can mistakenly trap your messages and get them delivered directly to the inboxes of a wide variety of people, in the best possible format under virtually any circumstance.
		GAUGE INTEREST. Scoutware can help you evaluate indirect responses - interactions such as opens, clicks, and downloads - which can often help you quickly determine interest, or lack thereof, thus enabling you to make more informed decisions about how to adjust your message.
		EASY TO USE. Influenced by coaches, Scoutware is simple to use and navigate - you'll never get lost in your site. Branded in your school colors, configured to your sport, and customized for your staff - Scoutware is quick to learn and easy to operate - even for the technology challenged.
		DATABASE COMPATIBILITY. Scoutware is designed to extend, not replace, your localdatabases. Self-service data imports allow you to quickly populate Scoutware from external databases and applications. Bring in lists of alumni, season-ticket holders, donors campers and other key contacts.
		LIST MANAGEMENT. Generate lists in Scoutware or import them from another database or program. Update Scoutware just once and send to a number of imported distribution list segments. Simply copy-and-paste email addresses into Scoutware to quickly send dazzling personal emails to everyone on the list.
		NO I/T BURDEN. Chances are, the I/T folks in your department already have enough to do. With Scoutware, there is no hardware or software to install and manage. We won't be requesting to access your secure internal networks. We provide unlimited training and support for Scoutware and we also back your data up nightly.
		RETURN ON INVESTMENT. Scoutware will increase your visibility, drive sales, and save you money on mailing, printing and administrative costs.